National Voter Education Week (NVEW) is a nonpartisan initiative empowering voters to bridge the gap between registration and the ballot box. For the 2025 campaign, I partnered with NVEW to craft a suite of print and digital assets that brought their mission to life in a bold, modern way. Visually, our goal was to refresh the brand’s look while keeping it unmistakably NVEW—vibrant, confident, and accessible. Tonally, we wanted to emphasize the importance of engaging in local elections to create impact -- we know voters are tired and local elections present an opportunity for more immediate change. We also emphasized interactivity, designing pieces that encouraged participation and provided users with a dynamic, hands-on experience. While the campaign reached a wide audience, we placed special focus on energizing college students to make their voices heard.
PRint Collateral
For the print collateral, we designed customizable posters with space for organizers and community members to add details about upcoming local elections—making each piece feel personal and relevant. In the accompanying magazine, we guided voters through the journey from registration to casting their ballot, while giving them space to reflect on the issues that mattered most to them. The result was an engaging, hands-on experience that turned information into inspiration.
Digital Collateral
The digital assets gave us the flexibility to reach an even wider audience, including Spanish-speaking voters, through bilingual content. We designed every piece with shareability in mind—creating value-driven statement graphics, interactive vote plans that users could post to their stories, and informative carousel posts that encouraged engagement and knowledge-sharing across social platforms.
My role in this project
For this project, I led the development of the visual creative direction and refined the campaign copy to ensure it was clear, engaging, and accessible to NVEW’s target audience.