Voter Formation Project's work is centered on reaching low-propensity Black and Brown voters to encourage them to be civically engaged. For our social media approach we wanted to create a page that centered and celebrated Black and Brown people in all walks of life in addition to providing civic education. None of us operate in isolation and we wanted our social media to feel like a platform that included all the topics people are interested in not just politics.
Video edit by Lizzy Barrett
Black Joy, Excellence, & Resilience
In a time where Black folks contributions to our nation and society at large is being challenged, questioned, and erased we wanted to be intentional about celebrating Black History month and some of the success we've seen recently and historically. We thought it was critical to center self care especially in the current political climate.
Tapping into critical moments & centering SElf Care
In order to continue to expand the influence of our brand we knew that we needed to tap into key cultural moments that aligned with our brand that ranged from political happenings to pop-culture moments like Kendrick Lamar's iconic Superbowl half time performance. It was also important to slow it all down and let people know it's okay, and often necessary, to take a moment for self care.
Playbook, Black Joy is, Kendrick, & Black Love Is graphics by Tiarra Lucas
What is black Joy to YOu?
Our second goal was to again, intertwine the politically with the normalcy of everyday life. For Black History Month we created a series with our staffers where they got to talk about things that bring them joy. We wanted a UGC look that made the staffers feel more relatable to the audience.
Video edits by Lizzy Barrett
Civic Education, Always
No matter the time of year one of our organization's main goals was to establish its self as a knowledgeable resources for those looking to be civically engaged. For this goal we built out the "What you mean?!" series that is focused on civic education. "What you mean?!" is a colloquial term used to illicit further explanation on a subject that may come as a surprise. This series included graphic and video explainers to breakdown what is happening in our government and how people can engage.
Video edit by Lizzy Barrett
Graphic Carousel by Tiarra Lucas