Many people feel disconnected from voting and civic engagement, viewing it as separate from their daily concerns rather than integral to their lives. This segment of the Voter Formation Project's campaign sought to bridge that gap by making civic participation feel deeply personal and relevant.
We partnered with individuals from diverse communities to explore what voting truly means to them and their families. In an era of information overload that can leave people feeling overwhelmed and disengaged, we focused on the fundamental truth that voting is a personal act with collective impact. The interviews below offer a glimpse into these authentic conversations about democracy, community, and the power of individual voices.
María, Farmer and Voting Advocate
Video edit by Lesley Steele
It was crucial for us to feature voices that truly reflected the audience we aimed to reach. María, a farmer dedicated to mobilizing the Latinx community, shared her personal story with us. She spoke about her mixed-status family and the vital role voting plays in ensuring their safety. María also highlighted the importance of civic engagement and explained why she is so committed to fighting for greater accessibility to voting information.
Graphics by A'lysia Alcorn
Darrin, Fletcher St. Urban Riding Club
Video edit by Lizzy Barrett
For our Pennsylvania work, we partnered with Fletcher Street Urban Riding Club, an organization with deep community roots in the state. Using a "day in the life" approach, we captured the essence of their impactful work while exploring the connection between community engagement and civic participation.
We interviewed Darrin, a community leader and son of FSURC founder Ellis Ferrell, who illuminated how the organization serves as a vital community anchor. Darrin explained that for him, voting isn't abstract—it's deeply personal and directly tied to the club's survival. Elected officials help sustain the programs and opportunities that FSURC provides to local youth, making each vote a tangible investment in his community's future
Graphics By Tiarra Lucas
Michael, Marine Corps Veteran
Video edit by Lizzy Barrett
For our upcoming programming in Virginia, we wanted to focus on the veteran community, given the large presence of service members and veterans in the state. We had the privilege of interviewing Michael, a Marine Corps veteran who served for 30 years and is now a grandfather. During his interview, he spoke about the vital connection between voting and safeguarding democracy for future generations.
My role in this project
As Creative Director, I developed the overarching narrative theme and created comprehensive creative treatments that defined project goals, target audience, tone, and creative direction. I wrote all graphic copy and video scripts, which were reviewed by the Program Director, and provided feedback on ad copy developed by the Deputy Program Director. I partnered with a video producer on my team to identify storytellers, conduct pre-interview calls, develop shot lists and conduct interviews on site while filming. Leading a creative team of two graphic designers and two video editors, I collaborated closely with them to produce all visual and video content, ensuring alignment with the established creative vision throughout the project.