Branding
The Voter Formation Project brand is focused on centering Black and Brown people to ensure they feel seen in the creative. The organization found that creative people could relate to increased the likelihood of the audience wanting to engage with the content therefore increasing awareness about voting and civic engagement. For the rebrand we wanted to focus on the following:
Creating a brand that made our audience feel seen, making them feel like civic engagement is just as natural a part of life as any other content they may engage with.
Creating a brand that felt current and culturally in step from a visual & design perspective
Improving our ADA compliance
For typography we leaned into funky fonts that could be combined and used uniquely to catch the audiences eye drawing attention to topics that otherwise may feel mundane. For similar reasons we picked an array of primary and secondary colors in order to always stay eye catching but also allow for variety in design. For photography we felt a certain depth and authenticity was critical to making the content feel relatable. We wanted this brand to feel like something Black and Brown people would not only be attracted to but see themselves in.
This color scheme was considered primary. The emphasis on the purple was a nod to the present VFP brand and multiple shades were included to ensure ADA compatibility.
These shades were secondary colors to be used by the designers for flexibility and combined with primary colors for consistency.
Graphics by Tiarra Lucas & A'lysia Alcorn