Branding
This brand was built to center Black and Brown communities, highlighting how the filibuster obstructs critical issues they care about—ranging from voting rights to economic security and climate change. Visually, the brand represented these communities through imagery and textures that symbolize the enduring nature of this fight while honoring the resilience of those still leading the charge today. Bold typography echoed powerful calls to action, while the color scheme paid homage to America, with a twist that signified the brand’s fight for meaningful change.
Sample of Creative Products
Sample of Paid Media
In order to ensure our messaging reached both DC insiders and everyday people we pushed ad content out across a variety of spaces including social media platforms like Facebook and Instagram in addition to news platforms like the Washington Post, Vox, Politico, and the New York Times.
