Branding
This brand was centered around black and brown communities to emphasize that the filibuster was in the way of so much that they cared about – issues from voting rights to economic security and climate change. Visually the brand represented these groups through imagery, calling upon different textures to represent the longevity of this fight but also honoring the grit and perseverance of the folks still organizing it today. Bold typography mirrored bold calls to action and the color scheme was a nod to America, with a twist to indicate that the brand is fighting for change.
Sample of Creative Products
Sample of Paid Media
In order to ensure our messaging reached both DC insiders and everyday people we pushed ad out across a variety of spaces including social media platforms like Facebook and Instagram and news platforms like the Washington Post, Vox, Politico, and the New York Times.
