Branding
This brand was an accompaniment to the Voter Formation Project Brand, while the VFP brand is focused on centering Black and Brown people to ensure they feel seen in the creative the How to Vote brand is focused on the mechanics and logistically side of voting. The goal was to make the brand feel like a government organization just trying to get people the information. We wanted to clean it up a bit while also ensure that it felt modern and met the informational tone goal. For typography we leaned into a clean sans serif combined with a Times Roman like serif font. For the color scheme we alluded to patriotic themes with the red white and blue while also adding some colors that deviated from the norm.
Old Logo
New Logo
Color Scheme
Sample of Creative Products
Graphics by Tiarra Lucas & A'lysia Alcorn