Branding
This brand was an accompaniment to the Voter Formation Project Brand. While the VFP brand is focused on centering Black and Brown people to ensure they feel seen in the creative the How to Vote brand is focused on the mechanics and logistical side of voting. The goal was to make the brand feel similar to a government organization trying to get people voting information. We wanted to clean up the branding a bit but also ensure that it felt modern and the tone remained informational. For typography we leaned into a clean sans serif combined with a Times Roman like serif font. For the color scheme we alluded to patriotic themes with the red white and blue while also adding some colors that deviated from the norm.
Old Logo
New Logo
Color Scheme
Sample of Creative Products
Graphics by Tiarra Lucas & A'lysia Alcorn