Heading into programming for 2024 we wanted to create a narrative that strung all of our content together. A central point on that all the people we communicated to could understand. After doing audience research we understood that Americans are struggling -- struggling to achieve the stability that we've all been taught we can secure if we work hard. What makes matters worse is that we were trending toward an America where people are being robbed of their ability to take control of their own lives. This is contrary to the ethos of America -- for our messaging we wanted to focus on something central to America's promise -- freedom, power, & control for the American people.
Video edit by Lizzy Barrett
our narrative theme
People of color have long experienced the struggle of attaining America’s promise. From outright discrimination to covert policies and laws meant to halt progress — we’ve seen freedoms striped away power consolidated, and control left in the hands of people who have no interest in the betterment of the lives of people in these communities. Voting is one of the tools in the people’s toolkit to begin to stand up for the freedoms everyone deserves, regain power, and take control of life outcomes by electing people who are aligned with what they want. Voter Formation Project’s goal is to produce content that serves this purpose — connecting people’s power and control over their lives to the electoral process.
Meeting the Moment
Within the context of our narrative theme we choose to meet the moment with different types of content. We intertwined themes of community, current events, and even sports to draw parallels between voting and the everyday impacts that elected officials have on our lives.
Intertwining the impact of Supreme Court appointments with our power at the ballot box
Drawing parallels between sports and politics, to help people understand politics is just a much a part of their life as other activities they enjoy.
Videos edited by Lesley Steele & Lizzy Barrett
Graphics by Tiarra Lucas
Graphics by A'lysia Alcorn