Brand Refresh
Navigator Research is a polling organization that provides valuable research across the political spectrum. The brand needed a refresh to move away from a rigid, corporate feel and toward something more human and relatable. As the art director for this initiative, I led the design direction for the refresh. Our goal was to incorporate more imagery of real people associated with the polling process, giving a face to both the subjects of the polls and the team behind the research. This approach helped humanize the brand and create a stronger connection with its audience.
Graphic Examples
Tapping into Social Trends & critical moments
To expand the brand's influence, we recognized the importance of ensuring our data reached everyday people in a relatable way, delivered through methods that felt familiar to them. To achieve this, we leveraged popular social media trends and key news moments to engage our audience effectively.
Building a Series
One of our key goals was to humanize our pollsters and establish them as both experts and relatable figures behind the data. To achieve this, we launched Walking Through the Data, a series featuring the lead pollster, Bryan Bennett, as he provided insights and context around the polling results.