Antaeus is a Black woman-led social impact firm committed to revitalizing grassroots power and connecting progressive movements with the communities they serve. Inspired by it's namesake, the organization focuses on grounding initiatives in the realities of everyday Americans to create meaningful and sustainable change.
Inspired by the story of Antaeus I wanted to create a brand that felt grounded both visually and in the community because that is where we get our power. In the framework I created the goal was to keep the branding simple but bold allowing for people and clear messages to be the central focus. The color options evoke a feeling of excitement about organizing and the work to come, bringing a warm and vibrant energy to the brand. More variation in fonts allows for duality between a serious and playful tone. The vibrancy and playfulness may make the brand more appealing to an audience that’s looking to break out of the typical “political” box.
