One year after the Dobbs decision, I got to be a part of the development of the brand Free & Just. At the brand's inception we wanted to meet the moment and build a network of people including medical professionals, religious leaders, and storytellers who could talk about the importance of abortion rights. I developed and pitched a content series called I Decide My Future which was a part of a larger initiative to bring abortion storytellers to DC to share their stories with Congressional members. Below are some of the moments we captured.
my role in this project
My Role In This Project
As Creative Director, I developed the content plan and created comprehensive creative treatments that defined project goals, target audience, tone, and creative direction. I developed the interview questions based on biographical information from the campaigns team and conducted interviews with the storytellers. I reviewed the footage identified key moments and determined clips for socials. Leading a creative team of graphic designers and video editors, I collaborated closely with them to produce all visual and video content related to the series on a tight delivery timeline.